GDS Importance
Is a Global Distribution System (GDS) Important?
The purpose of a Global Distribution System (GDS) is to allow real-time data to be shared between travel agents and the availability of travel services.
Being connected with a GDS is important! Guests are utilising this agent’s service in the modern travel market for their efficient and accurate information.
Nicholas Albertini
Marketing
What is a Global Distribution System (GDS)?
A (GDS) is a network that allows for service providers such as travel agents, to connect with and assess the availability of hotel/motel rooms, airline tickets, car rentals etc. Above all, the GDS’s main purpose is to make management of your property easier!
Why is a Global Distribution System Important for Managers?
Reach Global Markets
A GDS can connect a hotel manager and their property to new markets! This is because rooms and prices are live across the globe. Because of this greater reach into global markets, corporate and group bookings are highly likely to be booked across multiple nights!
Instant Updates
Travel agents have access to instant update and availability with a GDS. As a result, bookings for guests are made easier by the agent, and tend to generate more bookings through the GDS than directly on a property’s website.
A Global Distribution System is Relatively Inexpensive
A GDS does require an initial fee to cover the cost of download and set-up. This fee however is relatively inexpensive. Once set-up, the GDS gives you access to a much larger market instantly! Unlike marketing efforts, a GDS connections does not require the time and cost associated with marketing.
More Bookings, More Revenue
A GDS is important because information such as, room availability and daily rates, are at the forefront of the travel agency. This information, when update live helps agencies secure more bookings. As a result, your accommodation will achieve more bookings, and revenue will increase!
Connect to the Global Distribution System with GuestPoint
GuestPoint has flexible GDS options for your property. We can help you connect to a GDS and secure more corporate travellers. As a result, your market potential will increase!
Summary of the Importance of a GDS
In summary, a GDS is important for accommodation management! This is because, a GDS supplies real-time information Travel agencies. More guests have a greater access to your availability and will book more often as a result. Therefore, in the modern travel market, where many guest use the services of agencies, a GDS has never been more important.
- Nicholas Albertini
- accommodation management, Global Distribution System, Hotel marketing, Motel marketing, Travel Agents
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