How Google Hotels is Taking Over OTA's (Free 5-Step Ebook)
Looking to attract more potential guests to your property? Discover the benefits of being listed on Google Hotels, the new meta-search capturing guests at the start of their holiday search.
In this article, we’ll explore the benefits and how to get started, and lastly provide a free 5-step Ebook to help you maximize your hotel’s visibility on Google Hotels.
What is Google Hotels?
Google Hotels is an online hotel booking platform that allows travellers to search and book hotels online while allowing hotel managers to improve their online visibility and attract more bookings. In recent years, Google has become a major player in the travel industry with the introduction of this new Metasearch. This is because of two main reasons. The first is, Google is a very common platform for guests to begin their holiday search. And secondly, it allows guests to book direct, avoiding OTA commission fees.
Benefits of Being Listed
- Capture and convert guests at the start of their search.
- Capture and convert guests seeking accommodation in your area.
- Direct bookings: drive traffic directly to your website, enabling you to retain more revenue and provide guests with a personalized customer journey.
- Access to valuable customer information: This information is valuable for pre-arrivals, customer retention/loyalty, and future business decisions.
How to Get Started on Google Hotels:
Getting started is a simple process that can help increase your hotel’s online visibility and attract more potential guests. Here are the steps to follow:
- Claim your Google My Business listing: If you haven’t already done so, claim your hotel’s Google My Business listing. This will ensure that your hotel is listed on Google Maps and can be found by potential guests searching for hotels in your area.
- Connect with a Google Hotel Ads partner: To list your property, you will need to work with a Google Hotel Ads partner. These partners provide the technology and support necessary to manage your hotel’s listings and bids on the platform.
- Provide accurate pricing and availability information: Ensure that your hotel’s pricing and availability information is accurate and up-to-date on Google My Business listing. This will help increase your hotel’s visibility when travelers search for hotels in your area.
- Optimize your hotel listing: Make sure that your hotel listing on Google Hotels is complete and accurate, including all relevant details such as room types, amenities, and photos. This will help your hotel stand out in search results and attract more clicks.
By following these steps, you can start attracting more potential guests to your property.
GuestPoint Channel Manager includes Google Hotels at no extra cost. Our team will assist you in getting started so that your property can obtain the online visibility it deserves!
5-Steps to Boosting Your Visibility with Google Hotels (Free Ebook)
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