Star Rating
How to Improve Guest Experiences
Nicholas Albertini
Marketing
By continually improving guest experiences, you help to encourage positive word of mouth and repeat business that maximises profits in the long run.
Commercial property owners and managers are able to improve the guest experience by using property management systems to streamline and upgrade processes for guests and staff. The right hotel property management system gives your staff more opportunities to enhance the guest experience, including flexible check-in/out times, managing reservations more easily, communicating with guests via text and keeping vacancies/rates up to date. This is achieved without causing your staff additional stress.
Quickly and Efficiently Manage Reservations
When a guest needs assistance with their reservation, being able to make the changes quickly can really improve their experience.
Browser-based property management software, combined with integrated channel management, gives your staff the freedom to manage reservations remotely or on location, depending on the urgency of the guest’s request. Additionally, your team can action a guest’s request to extend stays within your accommodation, move the date, or add in another holiday. In just a few clicks, your team can improve guest satisfaction and experiences.
Communicate via Email and Text
Communicating with your guests via email and text is a great way to improve their satisfaction while staying at your accommodation.
Quality property management systems include a built-in CRM that helps to keep guests engaged while letting them know what’s happening at your accommodation. This can include giving them updates on their reservation and providing key information to streamline their check-in and check-out process. You will also be able to send your guests’ invoices directly to their emails or via text, ensuring you have multiple touchpoints to follow up on outstanding transactions.
Keep Rates and Availability Up to Date
Premium booking engine software helps you to keep potential guests informed on the availability of accommodation and any changes/variations in rates. A fully integrated channel manager will let you change these rates instantly through your property management system software. This will update the information across all platforms where guests can view and book your accommodation.
Offer Flexible Check-in/out Times
Accommodation providers who can offer flexible check-in/out times help to create a more positive guest experience for anyone who chooses to enjoy the offer. Property management systems make keeping track of these time changes significantly easier, meaning that offering flexibility doesn’t require additional admin.
Easy to Use Website
An easy-to-use website is essential to ensure your guests’ booking experience is a pleasant one. Users should be able to navigate your site easily, and instantly understand why your accommodation is the best option for them, thereby streamlining the decision-making process.
Invest in a Quality Property Management System
Investing in a quality property management system will help you and your staff improve guest experiences without compromising on administrative time or causing extra work for your staff. In one streamlined, integrated system, your team has the freedom to help your guests create positive experiences for everyone who walks through your doors.
GuestPoint has over a decade of experience assisting small-to-medium-sized property owners with property management solutions to help improve their operations and guest experiences as a result. Request a demo of GuestPoint’s project management system today or to find out more, give our friendly team a call on 1300 110 449.
- Nicholas Albertini
- Accommodation Industry, accommodation management, Blacklist, Guest Star Rating, Hotel marketing, Management Tips, Motel marketing, Redlist
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